Hi class, Colin, anyone wacky enough to be reading this. A quick note about the "Serenity" post and the Power Line blog before I get into the meat of this week's reading.

What a confusing situation here. One of our three authors wrote a review of a movie? This author admits that he has little experience writing about or even watching movies. The review is vanilla with vanilla jimmies. It is chock full of "like" and "good" - boring language.

So this "review" is audience based in its aim? We have touched on the sophistication of marketing, but is this a viable way to market? I actually think it is. I am going to assume when you are selling shit, the best way to sell it is to get it in front of as many people as possible and pray someone enjoys the aroma.